SEO location pages

Every active location gets its own page, rendered on the server and served on your store domain.

What’s on a location page

• Name, address, map and directions link
• Phone, email, website and social links
• Opening hours with a live open or closed badge
• Linked products (Plus and above)
• A contact form (Plus and above)
• LocalBusiness structured data (JSON-LD), including opening hours

Directory

/apps/stockist/directory lists your locations by country, then region, then city. It gives search engines a crawlable path to every location page.

Sitemap

/apps/stockist/sitemap.xml lists the locator, directory and every location page. Submit it in Google Search Console.

Slugs

Each location gets a unique URL slug made from its name and city, for example green-leaf-store-london.